June 27, 2004

Danny Dark

Danny Dark's face was not famous, but his distinctive voice enticed millions to purchase everything from Keebler Cookies to Armorall.

Born Daniel Melville Croskery, he was raised in Tulsa, Okla. Dark attended Drury University in Springfield, Mo., then offered his vocal talents to radio stations in Cleveland, Miami, New Orleans, St. Louis and Los Angeles.

In the mid-1960s, Dark launched his voice-over career. For nearly four decades, he embedded pop culture with memorable lines in advertisements for Budweiser ("This Bud's for you"), Raid Ant & Roach Killer ("Raid kills bugs dead") and StarKist Tuna ("Sorry, Charlie"). Dark was the voice of NBC and the long-running TV western "Bonanza." In the "Super Friends" cartoon series, he voiced several characters, including the Man of Steel.

Dark died on June 13 from bleeding in the lungs. He was 65.

Posted on June 27, 2004 6:36 AM

Tributes

I even remember when Dark would say "Go Where the News Is...with NBC News." He even did a plug for NBC-owned WRC-TV in Washington by saying, "At NBC, we go where the news is. At channel 4, we live where the news is. NBC & Channel 4 News, together, were Washington's Team 4 News."

Posted by DT on July 5, 2004 1:52 PM

As a fellow voice over artist and former radio announcer, I am deeply saddened to hear of the passing of Danny Dark.

While I was the production director at Eagle106 in Philadelphia in 1988, I had the pleasure of directing Danny in session when he became the imaging voice of The Eagle. He was a kind, gracious man with a wonderful voice.
He is missed.

Posted by Jon St.John on November 9, 2004 10:44 PM

Danny and I met in the seventh grade, we remained friends for 50 plus years. we drank beer and chased girls together. We both liked jazz and during high-school when Danny had a band he had me play bass for the first set until the real bassist showed up. This was pretty amazing since I had never played bass in my life. All though Danny lived away from Tulsa, we would get together with mutual friends whenever he came home to visit his family. He was one of my best friends and I miss him.

Posted by doug collins on January 13, 2005 9:16 AM

One day on my way to work at WNOE in New Orleans,I left my apartment and ran head on into Danny Dark, who was my neighbor in the next apartment and we had never met. Danny became a life long friend. We both moved to WFUN in Miami with Bud Connell and after that our paths departed. We remained friends for over 40 years. Danny introduced me to my first commerical Agent Dick Barth in Los Angeles and I quess is most responsible for my career. Off and one we visited remaining close until the end. Just days before Danny died, Tommy Oliver, a noted song writer and record producer were to have dinner with Dan, He had to cancel and we never saw him again. I miss him, I miss everything he was and stood for. DD. our lives were enriched by you and your wonderful soul. Jim MacKrell

Posted by Jim MacKrell on January 29, 2005 6:30 PM

I remember in college, Danny found a baby possum in the street that evidently had been hit by a car. He picked the animal up and took him to a veterinarian and learned that the possum had suffered a broken leg. The veterinarian put a tiny splint on the possum and Danny took the animal to his home to convalesce. He named the possum, "Dick Biondi," after some radio personality he knew. The possum died.

Posted by Frank on June 7, 2005 5:32 AM

I knew danny dark when we were dj'ing at wfun. like everybody else, i guess, i just loved the guy. i never met anybody who didn't like danny. he was funny on and off the air...and carried that love of people to his audience, without reservation. he opened his heart to all he met.

Posted by bill deane on November 11, 2005 11:08 PM

danny dark was my favorite voice over of all time.
he had an awesome presence in his voice.

Posted by steve on March 20, 2006 5:19 PM

Belatedly: Danny & I worked together at KLAC in LA in the mid-60s as the station transitioned from MOR to all-talk, a bumpy ride for both of us. Danny could do more with a short line ("Hi, Mommy...") than anyone I ever knew. When it came to haggling with talk show callers, he was kind and funny - not necessarily what the listeners to the likes of Joe Pyne expected. I always thought that nasty experience was part of the reason Danny guided that golden throat into the VO biz. Ad agency directors are nicer than callers.

Posted by willis duff on June 8, 2007 10:05 PM

Danny was a great father and a wonderful talent. He had two really beautiful daughters who lived in Tulsa for awhile.

He was as big of a fixture and mainstay of 70's and 80's commercial and pop culture as anyone, really.

Posted by AW on December 6, 2007 12:22 AM

Danny truly left his mark. He inspired you. He showed you what life could really be if you just had fun with it and learned to laugh at things. He gravitated towards everything positive, because he was positive. He loved life and he loved people. He had an affectionate and very creative name, sometimes two or three versions for everyone he loved, and that was pretty much everybody. He used to leave me fun notes addressed to "Terence" signed "From one of your parents".....I loved him too.
p.s. Thanks for the possum story. I had a belly laugh thinking of it....

Posted by Caroline on December 13, 2007 12:20 AM

Danny came to speak to a summer drama class at Granada Hills High School in 1976, the year I entered the school. His daughter was in the class, but I can't remember her name.

Even though we were technically "in L.A." and had a few celebrities in the neighborhood (Valerie Bertinelli was a year ahead of me), it was just so cool hearing that familiar voice in person. He was great fun, and talked about how being a v/o announcer was really being an actor in many ways.

We kept asking him to do the lines from some of the spots he was famous for, and gave him applause after each, which he was a little embarassed about. The last one he did for us was the tag line for a really popular cat food commercial at the time. "These cats didn't walk away from Friskies Buffet." Well, we were just beside ourselves to hear that one in person.

Thanks, Danny, for a great memory.

Posted by Dave on November 14, 2008 12:25 AM
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