October 19, 2004

Jean Ruth Hay

jhay.jpgJean Ruth Hay, the world's first global disc jockey, died on Sept. 18 after suffering a stroke. She was 87.

At 24, the Philadelphia native offered to create a "painless reveille" for the troops stationed at Fort Logan in Colorado. Her daily wake-up call, which was aired on Denver radio station KFEL, led to publicity in Time Magazine and a job offer from KNX-AM in Hollywood.

During World War II, Hay's radio program ''Reveille With Beverly," roused American troops in 54 countries. Each day at 5:30 a.m., she opened a cold bottle of Coca-Cola, greeted an estimated 11 million servicemen with the signature line (''Hi there, boys of the U.S.A.") and broadcast music by Benny Goodman, Nat King Cole, Duke Ellington and Artie Shaw on the Armed Forces Radio Service. She took requests and read notes from GIs on the air -- a few of which turned out to be coded messages. In 1943, Columbia Pictures produced a movie about her radio program; the film starred Ann Miller and featured the vocal talents of an unknown singer named Frank Sinatra.

Hay remained in California after the war ended. She worked for a radio station in Santa Barbara and did charity work for Direct Relief International, a non-profit organization that provides health care and disaster relief. In later years, she hosted the TV show, "Beverly on 3," and appeared in commercials for Carnation Milk, Wonder Bread and Kraft Cheese. Hay was also the spokeswoman for Pillsbury until 1965 when the company replaced her with the Pillsbury Doughboy.

Posted on October 19, 2004 8:11 AM

Tributes

Jean was a 1935 graduate from the State Preparatory high school (SPS) in Boulder, CO. I, too, graduated from there but in an earlier class (1931).
There was an interesting coincidence in our respective careers. My first job in radio was also at KFEL in Denver and a year later I was hired by KNX in Hollywood.
I am sure Jean never knew of this and it wasn't until after her death that I learned of her early days at KFEL and KNX and later very productive career.
Forrest A. Bartlett

Posted by Forrest A. Bartlett on March 6, 2005 12:03 PM

No tribute, but yes question. Is this the same Jean Ruth who was an actress in the Martin and Lewis film "At War With The Army"? (1950) This actress also looked a lot like the mother in an early seventies sit-com with Dom Delouise where her signature line was "Do I have a son, or do I have a son...?

Posted by Jacinto on May 25, 2005 5:54 AM

Jacinto, to answer your question: Yes, Jean Ruth Hay played Millie, the pregnant girl looking for Vic, in "At War With the Army."

http://www.imdb.com/name/nm0751918/

Posted by Jade Walker on May 25, 2005 7:30 AM
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