Enric Bernat Fontlladosa, the Catalan creator of the world-famous Chupa Chups lollipop, died on Dec. 27. Cause of death was not released. He was 80.
A third-generation candy maker, Bernat took over an ailing Spanish confectioner, renamed it Chupa Chups and cancelled most of its 200 other products in order to focus on one item: the lollipop. The flower-shaped candy on a stick debuted in 1958 featuring a logo designed by artist Salvador Dali.
To tempt children, Chupa Chups asked shopkeepers to place the lollipops near the cash register. At the time, candy was kept in glass jars behind the counters. The new product placement worked. Within five years, Chupa Chups lollipops were sold at more than 300,000 outlets in Spain.
In the 1980s, Chupa Chups began selling the candy all over the world. Today, 90 percent of its sales are abroad. Factories in five countries produce 4 billion lollipops a year. They’re available in 50 flavors.