Maurice “Mose” Frink, the founder of a national floral chain, died on June 1 of natural causes. He was 85.
Frink and his brother Herbert were born into the floral world — their father, Warren, owned Rainbow Florists & Greenhouse. During World War II, Mose took a break from the family business to serve with the U.S. Army Air Corps.
After the war ended, the Frink brothers built a greenhouse of their own. In 1967, they founded Flowerama in Waterloo, Iowa. Within five years, the company began franchising into local malls and shopping centers. In the 1990s, Flowerama became a major presence in the floral industry by converting its mall stores into 100 freestanding shops in 27 states.
A member of the Society of Iowa Florists and Growers and the Society of American Florists, Mose Frink also spent many years helping Boy Scout troops with horticultural projects.